Why would you choose WordPress for a business site when it’s best known for blogging? Well, let me tell you 🙂
It’s so much more than just a blogging platform. Huge brands like The New York Times, Bacardi and even BBC America use WordPress to power their websites.
But why do they use it? And what makes it more than just a platform for bloggers?
As usual my friends I’ve got you covered. Read on for my 5 reasons to choose WordPress for a business site.
Easy to use
As biz owners who have to wear what feels like a million hats, we just don’t have time to waste faffing with complex systems. We just want to get in there, do our shiz and get out.
Luckily for us WordPress has always been quite straightforward to use.
In December WordPress version 5 was released, and with it came a brand new editor (Gutenberg) that has made the process of creating new pages and posts so much easier!
Rather than your page/post acting like a Word document, you now add different blocks to your page.
Blocks are basically containers for different types of content that you can have on a page like text, images, lists and so much more. The block editor has take WordPress’ ease of use to a whole new level!
Search Engine Optimisation
Search engine optimisation is one of the most important things for any website to be found and one of the main reasons to choose WordPress for a business site.
When done right, it’s the cheapest and easiest way of getting people to your website, which is crucial for any business, but especially online businesses.
When someone types something into Google or Bing they’re looking for something specific; they want an answer to their question or a product not service that fulfils a need.
So this is your chance to be their knight in shining armour and prove that you’re the one with all the answers.
Of course social media serves a purpose but that’s distraction traffic. With social media you’re relying on your content to stand out while people scroll through their feed.
WordPress is written with Search Engine Optimisation (search engine) in mind. The kinds of things that contribute to search engine optimisation like having keywords in your URLs, having keywords as part of image names etc. WordPress gives you total control over.
Cheap to start
It’s actually really cheap to start a WordPress website. You can buy a domain name for as little as £3 and a host from as little as £5 a month.
My choice, when it comes to hosting is Siteground. They’re a bit pricier than others but worth every penny in my view, but they do have great discounts for new customers.
It’s honestly that simple.
A lot of people spend more time thinking than actually doing when it comes to setting up a new business.
Is it worth the risk? Will it work?
Because of it’s low startup costs, WordPress takes away a lot of these worries and means that people can just get on with doing the thing that they want to do.
And let’s be honest nothing brilliant is going to come from you sitting there on the sofa worrying about what might or might not be. Grab life by the balls and make stuff happen!
Sorry got slightly carried away there.
Different e-commerce solutions
If you’re a business you’ve got something to sell. If you’re thinking about setting up a website then chances are, you want to sell online.
WordPress has got you covered in this department. There are loads of different options when it comes to selling on your site.
WooCommerce is one of the bigger names when it comes to adding a shop to your website but Shopify integrates with WordPress too.
And depending on what exactly it is you want to sell there’s also Easy Digital Downloads and Shopp.
Multi – user capabilities
Not only can you set up shops and blogs with WordPress but you can set up membership sites and online courses too. There are loads of options when it comes to this kind of site too.
Learndash is a really cool plugin for WordPress that helps you set up courses on your site.
It’s not cheap at $199 one-off fee (at the time of writing) for their most basic package which lets you have unlimited courses, users, course forums and more. But it is cheaper than an online course platform like Teachable which charges $39 a month for it’s basic package.
So why should you choose WordPress for a business site?
It’s a platform that’s easy to use, cheap to set up and will help you get found by search engines. It’s not just for bloggers but you can set up online shops and online courses and memberships too.
The sky is literally the limit when it comes to WordPress. You name it, chances are that WordPress can do it.