If you need help on how to connect Monster Insights to Google Analytics you’re in the right place. Follow this step by step guide and you’ll be ready to go in no time.
Estimated reading time: 4 minutes
Why use Google Analytics on your website?
Google Analytics allows you to track the traffic that comes to your website. Through the dashboard you’ll see how many visitors you get each day, week, month or any time period you specify. It also tells you how those visitors got to your site – was it search engine, social media, did they type your URL in directly? And so much more really useful information.
Once you start tracking this info you’ll be able to spot areas for improvement. Things like how many people leave your site after visiting one page – if it’s low you can look at ways to encourage them to check out other pages.
Is one page in particular causing visitors to leave? Look at the content on that page, maybe add some social proof there or rewrite the copy to see if you can reduce the number of people who leave after visiting it.
This information will help you make better decisions for your website.
What does the Monster Insights WordPress plugin do?
The Monster insights free plugin is a quick and easy way of connecting your WordPress website to your Google analytics account.
To hook up your website to Google Analytics, your website needs to have a unique tracking ID in the website header. Without a plugin this means manually adding code to your website. If it’s not done properly you may find that the code disappears every time you update your WordPress theme.
This is why a lot of website owners choose to use a plugin to do it for them. There’s no need to touch even a line of code. You install the plugin and give it permission to access your Google Analytics account.
It’s really as simple as that.
Monster Insights also gives you an overview report in your WordPress dashboard so you can see, at a glance, every time you log into your WordPress dashboard how your site has been doing over the last 30 days.
GA4 From Set Up To Success
You want to track what happens on your website so you know what’s working and what isn’t.
And you know Google Analytics is exactly what you need to achieve just that.
The problem is…
- You have no idea what the emails from Google telling you about Google Analytics 4 even mean
- You’ve had a look at upgrading but every tutorial you find is so full of jargon it makes your head spin
- It all seems so complicated that you’re worried you’ll do it wrong
If you’re over there nodding and wincing, I’ve got some good news to share:
There’s an easier way.
How to set up Monster Insights
- Here are instructions to set up Monster Insights initially.
- Navigate to the plugins page and click on Add New
- In the search box type “monster insights”
- When Monster Insights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) appears in the search results click on Install then click on Activate
- The Monster Insights WordPress plugin is now installed.
How to connect Monster Insights to Google Analytics
Now we’re going to connect Monster Insights to Google Analytics.
After you did the initial install of Monster Insights, you should have been redirected to the Monster Insights home screen within WordPress. If not, look for the Monster Insights option in the left hand menu, click it and then click Settings.
- Then click on Launch the Wizard!
- Click on Save and Continue
- Click on Connect MonsterInsights
- Sign in to the Google account you used to set up Google Analytics
- You will be asked to confirm that you want to allow Monster Insights to access your data. Click on Allow
- Select the correct Google Analytics property from the drop down list. You’ll only have more than one if you have Google Analytics set up for multiple websites on the same account.
- Click on Complete Connection
- You’ll be redirected back to the Monster Insights onboarding wizard.
- Click on Save and continue
- Under Which website features would you like to enable, some extra options will be checked.
- In this case All in One SEO Toolkit and Smart form Builder by WP Forms. Leaving these options checked will mean that Monster Insights will add them to your site. I have no need for either of these plugins so I will uncheck them both,
- Click on Continue
- Click on Complete Setup without Upgrading
- I’m happy with the free version, so I want to complete the set up without upgrading.
That’s it, Google Analytics will now start tracking your website info.
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How to connect Monster Insights to Google Analytics: summary
- Google Analytics gives you useful insights into the traffic on your site including how visitors get there, what they do when they’re there and how they leave.
- Adding Google Analytics tracking to your side involves adding code to your website header.
- The Monster Insights WordPress plugin (and other Google Analytics plugins) allows you to add Google Analytics to your site without touching a line of code.
- Instructions on how to set up Monster Insights are here
- Instructions on how to connect Monster Insights to Google Analytics are here
You may also enjoy:
The Beginner’s Guide to the Google Analytics Dashboard
How to set up google analytics in 3 easy steps
Google Search Console vs Google Analytics – do you need them?
