How to install WooCommerce in WordPress and sell direct

Do you need to know how to install WooCommerce in WordPress? Well my friend, you’re in the right place.

In this blog post I’m going to take you, step by step, through the process of installing it on your WordPress site, and then how to set it up so you can start selling.

But before that I’m going to chat a little bit about WooCommerce and why it might be a good option for you to sell your products and services.

What is WooCommerce?

Ok, so before we get stuck in to the juicy shiz let’s take a minute and just talk about what WooCommerce actually is.

Basically it’s a plugin, that creates a shop on your website. It’s a lot more complex than that behind the scenes, but that’s what it is in a nutshell.

When it’s installed it creates the basic pages that you’d usually find with an online shop. So a shop page, a shopping cart page and all that jazz.

Why use WooCommerce?


For me, one of the biggest advantages of using WooCommerce is that it means everything is in one place.

WooCommerce sits within your site so you don’t have to send your customers to an external site like Etsy.

This also means that the you don’t have to get used to another way of doing things. Adding products to your WooCommerce shop is really similar to creating a new blog post using the WordPress classic editor.

As a small business owner you’re probably strapped for time so one less piece of software to learn to use can only be a good thing, right?

There’s also the cost aspect. When using a platform like Etsy or good old eBay, you’re charged fees for the luxury of using their platform to sell your products.


On the flip side there are some disadvantages to hosting a shop on your website.

Chances are that your website isn’t as well known as Etsy or eBay, which means people probably aren’t going to come direct to you.

Even though the main WooCommerce plugin is free, a lot of it’s extensions are not. I found this out myself when exploring using GoCardless as a payment option for an upcoming service.

How do you install WooCommerce in WordPress?

So WooCommerce is added to your site just as you’d add any other plugin.

Head over to Plugins > Add New and type WooCommerce in the search box.

Then click Activate.

Congrats, you’ve just installed WooCommerce.

Setting up shop

Once you’ve installed WooCommerce you’ll then be prompted to set up your shop using a wizard.

It’s all basic information like where your shop is based and what currency you want to accept payments in.

You’ll then be asked if you want to set up payment methods like Stripe and PayPal for your online shop.

Then there’s shipping information, for if you’re selling physical products.

On the next step the wizard will give you some recommendations like the StoreFront theme, Automated Taxes and Mailchimp.

You may not need all of these, and remember if you decide to use the theme it recommends, it will apply to the whole of your site, not just your shop.

The next screen will recommend that you install Jetpack.

You don’t actually NEED Jetpack for you to be able to accept payment through your WooCommerce shop.

I usually advise against using it at because it’s a huge plugin, and in my experience not many people use enough of it’s functionality to justify having such a huge plugin installed.

You’ve set up your shop and are now ready to start selling!

Now what?

If you head over to view your pages, you’ll see that a few new ones have been added including shop and cart. So you don’t have to mess around creating specialist pages – it’s all done for you.

The shop page is pretty self explanatory, it lists all the products added to your shop. The cart page is a shopping basket – all the different pages you’d need for an online shop – they’re pretty much taken care of.

Gutenberg after installing WooCommerce in WordPress

When you head into Gutenberg to create a post or page you’ll notice a new set of blocks in the list.

These come with the WooCommerce plugin, which is really cool. It means you can make sure you’re getting the most value from your shop from the off. No faffing trying to find shortcodes for this, that and the other, you can start adding them to your content straight away.

How to install WooCommerce in WordPress – verdict

WooCommerce is a piece of cake to get set up. And you get the added bonus that you have your website and your shop all in one place.

If you know how to create a post or a page for your website you can easily add products to your WooCommerce shop.

Since Gutenberg was released, you can easily advertise your products on other parts of your website using WooCommerce blocks.

Blocks like Newest Products and Best Selling Products mean that you don’t have to manually change which products are advertised in the other parts of your WordPress website. I mean who wouldn’t want that?

Yes there are some disadvantages, but for me the advantages outweigh them, but this won’t be true for everyone.

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