Yes you read that right – WordPress blocks can save your business time.
Before the latest version of WordPress, released in December 2018, creating pages and blog posts was a bit like creating a Microsoft Word document.
You started off by typing your text, then you’d put an image here, maybe a gallery there and depending on how lucky you were feeling that day you might even have a go at sticking a YouTube video in there. It got the job done with no frills.
Then along came Gutenberg, AKA the block editor and took everything we thought we knew about creating content on WordPress and threw it out of the window.
In this blog post I’m going to show you 3 ways that WordPress blocks can not only save you and your biz time, but actually make content creation less of a chore. Ready?
A reusable block, as the name suggests, is a block that you create with some content in it, maybe some text, some links or even a picture, that you can save to use again later.
As I typed that I thought to myself, wow that sounds really underwhelming, but I literally cannot remember how I managed without reusable blocks.
The 3 main things I use reusable blocks for are:
- blocks of text that I use in lots of different blog posts, like affiliate link disclosures
- email list sign-up forms so that adding them to a screen is a few clicks of a button
- links to certain YouTube videos or social media posts so that I don’t have to go searching for links when I want to add them to a screen.
When I saw embed blocks for the first time I properly squealed with delight.
No longer would I have to trawl through my YouTube video library to find the video I wanted, then copy the code across into the WordPress editor to then get frustrated that it wouldn’t appear in the middle of the damn screen like I explicitly told it to.
And look, I’m as comfortable writing and tweaking code as the next web developer but, ugh the WordPress code editor has to be the worst I’ve ever had to write code in.
So not even developers liked writing code in the old editor.
Then Gutenberg came along and made dreams I never knew I had come true. And the rest, as they say, is history.
Nowadays all you need to do to embed a YouTube video into any page on your WordPress site is to add a YouTube block, and then paste the video URL. Simple as.
And does it stop there? Of course not, you can embed Facebook posts, Twitter posts, videos from Vimeo, Instagram posts and more. And all you need is the link to the content you want to add to your page.
I know what you’re thinking, I’m a solopreneur Kim, I don’t write code. Don’t worry, I know you’re not Mark Zuckerberg.
Well no, you might not write code from scratch BUT, there will still be the odd occasion where you need to add raw HTML to a WordPress page.
Enter the wonderful world of email sign-up forms.
These days most of the code I need to add to my own site is because of email opt-in forms. A lot of email service providers actually let you create landing pages as part of their services, but honestly you can never quite get them looking like an extension of your own site.
But they also give you the option to copy the code for sign-up forms from their site into yours.
HTML blocks make the whole process smoother because they’re little containers for your HTML.
You don’t have to switch between code and visual preview tabs for your entire page to see what effect your changes are having because HTML blocks come with their own code/preview tabs.
3 ways WordPress blocks can save your business time – verdict
It’s no secret that I’m a huge fan of WordPress blocks and the points I’ve made in this blog post go a long way to explaining why.
Reusable blocks first and foremost are where a lot of time can be saved for bloggers and businesses alike. They allow you to create the content once to be used over and over where needed.
Embed blocks minimise the amount of faffing needed to add content from other media to the pages on your website.
And the HTML blocks make those times where there’s no getting around fiddling with code a lot less fiddly than it used to be.
So yeah, WordPress blocks are the way to go when it comes to saving time setting up and creating content for your business.